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Webcasting services… there’s a lot of jargon floating around.

We know we’re guilty of it.

To makes things easier, we’ve defined the common terms:


Webcasting services (A-E)

Access control: Host private webcasts via login. You can use this for internal briefings. Alternatively, it can be a means to generate revenue when hiring out facilities.

Agenda timeline: An on demand feature that allows viewers to skip to and share specific points of the video.

Archive: A library of webcasts hosted online. Public-i save your webcasts indefinitely so they can be re-archived at any time for any period.

Automated slides: A tool allowing the viewer to watch slides in time with the webcast.

AV: Audio visual – microphones, speakers, presentation screens, projectors etc.

Camera follow: The automatic movement of a camera to an activated microphone. Consequently, this negates the need for an operator. We’ve written more about this here.

Content: The recorded sounds, images and other data created, stored, relayed or linked to a webcast.

Development roadmap: Client-led “to do list” to enhance product features. This is not set in stone and evolves with changing technologies.

Dual-language: The ability to watch the webcast in two different languages. Public-i has developed this feature in English and Welsh.

webcasting services

Access Control


Embed: Share the webcast player or clip via an embed code. Embedding the player on your own website is a good way of building viewership.

Encoder: The computer device that coverts the camera feed into streaming data.

Encoding: The process of converting analogue to digital via audio, video or multimedia data types.

Essex Procurement Hub (Webcasting Services Framework Agreement (PROC16-0133)): The hub is for webcasting and associated services. It was advertised in the Official Journal of the European Union (OJEU).

G-Cloud: A digital catalogue of cloud-based services for the public sector. Our Connect Anywhere and events services are available on G-Cloud 9.

Hosting: Storage of webcasts on servers so they can be accessed over the internet.

HTML5: Open browser technology allowing viewers to watch video without plugins, e.g. Windows Media and Adobe Flash. Read about the benefits of HTML5 here.

Local webcast: A pre-recorded webcast that is not streamed live and is uploaded later.

On demand: The ability to watch a webcast after the live event.

Messenger: A service which allows the technician to provide real-time support for every webcast.

Microsite: A bespoke branded website for your webcasts. The microsite includes the webcast player, archive and other tabs to enhance the user experience.

Monitoring: Service Desk support of every live webcast via messenger service, telephone and email.

webcasting services



Player: Window to play local or live webcast in standard or high definition. The player can be embedded on external sites.

Responsive design: Software that addresses how content is displayed across different screen sizes and devices.

SaaS: Software-as-a-service, e.g. Connect Anywhere – as software only download for mobile broadcasting.

Share: Reach more people online by sharing content on social media like Facebook, Twitter and LinkedIn.

SLA: Service level agreement detailing supplier’s response times to hardware and software faults.

THEOplayer: Trusted HTML5 player used by many major companies. Facilitates in sync captions, agendas and slides during live webcasts.

Third-party integration: Working with other applications to improve the product. For example, Connect is integrated with Modern.Gov and CMIS so officers can manage contextual information and webcast bookings from one interface.

Turn-key: Provision of a complete product – for immediate use. Public-i webcasting services include hardware, software, hosting & streaming, live monitoring, training plan, project management and a Service Level Agreement (SLA).

webcasting services



User group: A forum for clients to share their experiences and feed the product development roadmap.

UX Design: User experience design is the process of enhancing user satisfaction of a product. This is achieved through feedback and testing.

Views: People that have watched your webcast for more than a minute. Anything less would be defined as a bounce (like Google Analytics) and would be discounted. We’ve written more about stats in this post.

Webcast: A live broadcast streamed via the web to many simultaneous viewers.

Webcast data: The layout and presentation of the content and includes the contextual information such as index points and speaker names.

Webinar: A seminar or tutorial conducted over the internet.

Widget: A feature that can be enabled on the webcasting microsite for additional functionality, e.g. Twitter feed, live chat or access control.

webcasting services

Webcaster software


Exploring webcasting services and need some advice? Contact us: 01273 821 282 /

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